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Spotlight

Everyone likes to get a little recognition for a job well done. Whether you've gone above and beyond the call of duty in setting up xray protection at the hospital or you've gone to great lengths to get a LEEDS certification for your building, getting a pat on the back for it will encourage you do keep up the good work in the future. That's the principle behind Spotlight, the new initiative by the city of Greensboro, North Carolina. By shining the spotlight on city employees and programs that are doing a good job, they hope to further increase their productivity.

Spotlight is a new initiative, set to launch this February of 2011 as part of the City Connections program running in the month of February. Spotlight will focus specifically on employees, programs, and services under the city of Greensboro umbrella. The aim is to improve the visibility of these programs in the community and to encourage employees to work hard. If it is successful, perhaps the program could be expanded to include private sector business and companies that do commercial mortgage loans to boost the area's economic profile.

Instead of simply writing an article that would get buried underneath all the content on the official city of Greensboro website, the city is going one step further and filming the Spotlight segments to be included in the local news. Channel 13, a local Greensboro television station, has agrees to make space in its broadcasts and ads for the EWR car service to air the Spotlight segments. You can watch them on Tuesdays at 9:30 in the morning or you can visit the city of Greensboro's official website to watch them online if you missed the official television broadcast.

An example of some of the stories that will be profiled in the Spotlight broadcasts is the life of Al Lowe, who has labored in obscurity for 35 years with the parks and recreation department of Greensboro and made a difference in the community by leading a local boxing club. If you tune in regularly, you might hear about people who work in a city nursery, supply underprivileged children with food and clothing, or organize new businesses to come to Greensboro, creating jobs for members of the community.

The Spotlight program is being overseen by Denise Turner, the assistant city manager for community relations and communications. If you know someone you've met while working on your strapping machine who is an ideal candidate for profiling on Spotlight, or if you have comments and congratulations to pass on, you can post a comment on the city of Greensboro website where the videos are being posted, send the city of Greensboro an email, or contact Ms. Turner at her office.


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Wednesday, February 22, 2012